My decade in the magazine publishing business has seen a number of fundamental changes – both challenging and inspiring. Right now, I am excited about the possibilities that lay ahead for publishing. There is great potential for media companies to reposition titles to take advantage of and integrate new media into an old world industry.
Transitioning an outdated publishing business model into a profitable journalistic platform that infuses traditional publishing with new media, social communication and beyond is no easy task. In my perfect world, to make a successful transition, companies would be taking a holistic approach to the integration of new media and communication trends rather than using a series of bandages and hoping for the best.
While my company hasn’t come to terms with the holistic approach, I too am bandaging my brand. That said, I am trying to put as much strategy behind these changes as possible while navigating within the framework of archaic mindsets and legacy business models that still dominate the majority of publishing companies (mine at least).
This blog is a mix of new ideas, work in progress and concepts that were completely written off as a fad that will die quickly (specifically referring to the iPad) by “to remain nameless” members of management – who are, of course, loved and respected even though there is a difference in vision.
